Arjowiggins are a world-leading specialist paper company, producing fine and custom-made papers in France since 1770. Environmental responsibility and the never-ending creative possibilities of paper are core to their brand vision. 

Arjowiggins asked us to produce an annual showcase booklet for the Middle East market. Earlier promotional booklets focused on two-dimensional imagery. We felt these failed to convey the tactile power and beauty of Arjowiggins’ products. 

We wanted to ignite people’s imagination about what quality paper could offer. 

We used the touch and feel of Arjowiggins’ exceptional products as our core inspiration.

This harnessed their wow factor by conveying the universal intimacy and fragility of human experience.

We wanted every page of the book to tell a unique and elaborate story. 

We developed all content, including bespoke photography, full design and artwork, and print management alongside Arjowiggins technical printing team. 

The final booklet delivered an emotive, provocative design that showcased the impact that right paper choice can have on your message. 

5000 books were printed and distributed to clients across the Middle East. 

We are now working with the client on a similar book, focusing on their metallics range.